Hershey’s Ultimate Double Chocolate Brownie

I hardly ever make another brownie recipe. Oh, I think about it, but these are just too good!

Hershey’s Ultimate Double Chocolate Brownies are an unabashed brownie, a bit forward, perhaps even impertinent in their rich, chocolate taste. If these brownies were a person, they’d be Melissa McCarthy in Identity Crisis. A bit loud; bordering on obnoxious and a little messy around the edges.

Hershey's Ultimate Double Chocolate Brownie
Hershey’s Ultimate Double Chocolate Brownie

Not a pretty, refined, well-behaved brownie, these are deeply chocolate, heavy in the hand, chewy, with a shiny top. They are my dream of the perfect brownie, and I hope you’ll like them, too. Have milk on hand. Lots of milk.

melissa mccarthy identity crisis
melissa mccarthy identity crisis

There’s a story behind these brownies, but first a warning: Be careful to whom you serve these; a gentleman once proposed to me after one of these. (disclaimer: Your results may vary.)

When I was just a youngster, I found this recipe on the back of a Herhey’s can and they became my one and only brownie. One day I picked up a can and the recipe was no longer there, replaced by another. Every time I bought cocoa I’d search through the cans to no avail.

Hershey's Ultimate Double Chocolate Brownie
Double & Freeze brownies, bars, cookies, and dough!

Fast forward to when the internet became available. The search began, anew, but in vain. I kept hoping some cook would put the recipe online, but it never happened. (I knew I would recognize it because the technique is so unusual.)

Finally, I was rewarded in my diligence! Hershey’s published an archive of recipes and I found my brownie – and it did not disappoint. The only thing I wonder about, to this day? What if I had accepted that proposal? Would the gentleman in question have felt cheated in not having those brownies for all those years? I know I did.

Hershey's Ultimate Double Chocolate Brownie
Hershey’s Ultimate Double Chocolate Brownie

Hershey's Ultimate Double Chocolate Brownies

  • Servings: 24
  • Difficulty: easy
  • Print

  • 3/4 cup cocoa – do not use Dutch processed or a mix of Dutch Process and Natural, just use regular old Natural cocoa powder (Hershey’s or Nestlé’s)
  • 1/2 teaspoon baking soda
  • 2/3 cup butter, melted and divided into two portions
  • 1/2 cup boiling water (bring about a cup of water to a boil, then measure out the 1/2 cup)
  • 2 cups sugar
  • 2 eggs
  • 1 1/3 cup flour
  • 1 teaspoon vanilla
  • 1/4 teaspoon salt
  • 1 cup chocolate chips, preferable semi sweet or dark or about a cup of larger pieces of chocolate can be folded in at the end instead.
  • 1/2 cup of pecans, if desired, optional. Stir in with chips.

Grease a 9 x 13″ pan. Preheat oven to 350 degrees. Bring a cup of water to boil.

Stir cocoa and soda together in large bowl. Add 1/3 cup of the melted butter and stir in. Add 1/2 cup boiling water and stir until thickened.

Stir in sugar, eggs and the remaining butter until smooth. Add flour, vanilla and salt. Fold in chocolate chips.

Bake 35 -40 minutes until brownies begin to pull away from the sides of the pan. Do NOT over bake. A “toothpick” test will not work. The brownies are done when they just start to pull away from the edge of the pan. Cool completely in pan, then cut.

Makes about 24 brownies if cut three across the short side, eight along the length.

Dust with powdered sugar if desired; lovely served with vanilla ice-cream.


  • The chocolate chips melt into the batter as the brownies bake and become nearly indiscernible and are an integral part of the recipe, adding to the deep chocolate flavor. If you’d like pockets of chocolate in your brownie, add the chips and the chunks.
  • Using smaller bits of chocolate (for instance, if you cut your own and add the shavings along with the chunks) can make the brownies greasy.
  • My favorite chip to use in this recipe is the Ghiradelli chip because they’re a bit larger than Tollhouse.

From the kitchen of www.frugalhausfrau.com


Servings 24.0; calories 194; Total Fat 9 13 %; Saturated Fat 5 26 %; Monounsaturated Fat 2 g; Polyunsaturated Fat 0 g; Trans Fat 0 g’; Cholesterol 31 mg 10 %; Sodium 94 mg 4 %; Potassium 56 mg 2 %; Total Carbohydrate 29 10 %; Dietary Fiber 1 4 %; Sugars 22g; Protein 2 4 %; Vitamin A 4 %; Vitamin C 0 %; Calcium 1%; Iron 4%

Kitchen & Cooking Hack:

Did you know that if you bake in a glass pan when the recipe doesn’t specify to do so, that the oven temperature should be turned down by 25 degrees?

glass pan

I hate to simply publish a recipe put out by a company like Hershey’s, when it’s now so easily found on their site, but over the years it has become such an “expected” recipe for me to bring places, I know my friends and family will love seeing it here.